Shop Brand Romey Loves Lulu. Romey Loves Lulu is the little sister brand to Hugo Loves Tiki. Romey Loves Lulu features organic cottons that will be familiar to fans of the Hugo Loves Tiki collection, in fun prints, including common items such as breakfast cereals, rubber bands and cupcake sprinkles, turning the everyday into artistic and colourful patterns that are completely unique and different.